Le marketing pratiqué sur les produits alimentaires pour les fêtes

<html><head></head><body><p><strong>Ça y est, on est tous en pleine courses pour les fêtes. Mais attention aux marketing sur les produits alimentaires.</strong></p>
<p><strong>Certaines marques en profitent pour rendre plus attrayants les emballages, alors que les prix ont augmenté ou les quantités baissé.</strong></p>
<p><strong>C'est ce que pointe du doigt l'ONG Foodwatch, qui a fait <span style="text-decoration: underline;"><a href="https://www.foodwatch.org/fr/actualites/2023/casserole-d-or-2023-quel-produit-sera-elu-pire-arnaque-de-noel" target="_blank" rel="noopener">un palmarès des pires arnaques à l'étiquette</a></span> cette année.&nbsp;<span style="font-family: Arial, sans-serif;"><span style="font-size: x-large;"></span></span><span style="font-family: Arial, sans-serif;"><span style="font-size: x-large;"></span></span></strong></p>
<h2><strong>Les produits ciblés</strong></h2>
<p><strong>Parmi les produits ciblés, on trouve de la terrine aux noix de Saint-Jacques...Avec comme 1er ingrédient du colin.</strong></p>
<p><strong>Du jus de citron composé à 70 % d'eau, un panettone traditionnel italien avec de l'huile de palme, des oeufs en chocolat dont l'emballage est à 52 % vide ou encore du saumon fumé qui a perdu 10 g en un an mais dont le prix a augmenté de 19 %.<span style="font-family: Arial, sans-serif;"><span style="font-size: x-large;"></span></span></strong></p>
<p><strong><img src="https://images.lesindesradios.fr/fit-in/1100x2000/filters:format(webp)/radios/radio-metropolys/import/medias/CASSEROLE%20D%2527OR.PNG" width="700" height="395" alt="CASSEROLE D'OR.PNG (893 KB)" style="display: block; margin-left: auto; margin-right: auto;"></strong></p>
<h2 align="JUSTIFY"><strong>Des pratiques légales</strong></h2>
<p align="JUSTIFY"><strong>Les industriels assument ces pratiques et rappellent qu'ils sont libres de fixer les prix et quantités, selon la loi.<span style="color: #ff3333;"><span style="font-family: Arial, sans-serif;"><span style="font-size: x-large;"></span></span></span></strong></p>
<p align="JUSTIFY"><strong>Pour ce qui est des emballages à moitié vides, ils les justifient par une « meilleure garantie de conservation ».<span style="font-family: Arial, sans-serif;"><span style="font-size: x-large;"></span></span></strong></p>
<p align="JUSTIFY"><strong>Un conseil : retournez donc les produits pour lire la liste des ingrédients dedans et comparez le prix au kilo.</strong><strong></strong></p>
<p align="JUSTIFY"><strong>Foodwatch a ouvert un concours de la « casserole d'or », où l'on peut voter pour la pire arnaque, jusqu'au 20 décembre <span style="text-decoration: underline;"><a href="https://www.foodwatch.org/fr/actualites/2023/casserole-d-or-2023-quel-produit-sera-elu-pire-arnaque-de-noel" target="_blank" rel="noopener">sur son site</a></span>.&nbsp;</strong><strong></strong></p>
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